Privacy policy

Last updated: September 6, 2025

At Superior Outdoor, LLC (“we,” “our,” “us”), your privacy is extremely important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from superior-outdoor.com (the “Site”).

 

1. Information We Collect

When you visit our Site, we may collect the following types of information:

  • Personal Information You Provide
    • Name, billing address, shipping address, email address, and phone number.
    • Payment information (processed securely by our payment providers; we do not store your full credit card details).
    • Account login information if you create an account with us.
  • Automatically Collected Information
    • Device information (browser type, IP address, operating system).
    • Cookies and similar technologies to track activity, site performance, and preferences.
    • Browsing behavior on our Site (pages viewed, time spent, referring site).

 

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders.
  • Communicate with you about your order, account, or inquiries.
  • Send you marketing emails and promotions (only if you opt in).
  • Improve our website, product offerings, and customer experience.
  • Prevent fraud, comply with legal obligations, and ensure site security.

 

3. Sharing Your Information

We respect your privacy and do not sell your personal information. However, we may share your information with:

  • Service Providers (e.g., payment processors, shipping carriers, fulfillment partners).
  • Shopify (our e-commerce platform) to power our online store. You can view their Privacy Policy here:
    • https://www.shopify.com/legal/privacy
  • Legal Compliance: if required by law, subpoena, or legal investigation.

 

4. Cookies & Tracking

We use cookies to:

  • Keep your shopping cart active.
  • Remember preferences and improve site functionality.
  • Analyze traffic and measure marketing performance.

You can manage or disable cookies through your browser settings, but some features may not work correctly without them.

 

5. Your Rights

Depending on your location, you may have rights to:

  • Access the personal data we hold about you.
  • Request corrections or updates.
  • Request deletion of your information.
  • Opt out of marketing communications at any time.

To exercise your rights, contact us (contact information at bottom of page)

 

6. Data Security

We take appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or disclosure.

 

7. Retention of Data

We retain your information only as long as necessary to:

  • Complete orders and provide services.
  • Comply with legal obligations.
  • Resolve disputes and enforce agreements.

 

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

 

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

 

10. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

Superior Outdoor
Email: Kyle@superior-outdoor.com