Superior Outdoor | Rooted in the North. Raised by the Wilderness.

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Rooted in the North. Raised by the Wilderness.

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Featured products

Big Bay Pullover

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Big Bay Pullover

Regular price $120.00 USD

Regular price Sale price $120.00 USD

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Greenstone Anorak

Greenstone Anorak

1 total reviews

Regular price $65.00 USD

Regular price Sale price $65.00 USD
Dead River 2.0 Hoodie

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Dead River 2.0 Hoodie

Regular price $70.00 USD

Regular price Sale price $70.00 USD

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Wetmore Snapback

Wetmore Snapback

Regular price $35.00 USD

Regular price Sale price $35.00 USD
Keweenaw Sun Hoodie

Keweenaw Sun Hoodie

2 total reviews

Regular price $40.00 USD

Regular price Sale price $40.00 USD
Yellow Dog Camper Cap

Yellow Dog Camper Cap

Regular price $35.00 USD

Regular price Sale price $35.00 USD

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Inspired by Superior

Born and raised by the outdoor industry, our founder spends summers exploring the wild, remote corners of the Lake Superior shoreline and winters chasing powder across North America. That lifestyle — active, untamed, and deeply connected to the elements — is what shapes who we are.

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