About Us

At Superior Outdoor, everything starts with a deep-rooted love for nature and movement. Born and raised by the outdoor industry, our founder spent summers exploring the wild, remote corners of the Lake Superior shoreline and winters chasing powder across North America. That lifestyle — active, untamed, and deeply connected to the elements — is what shapes who we are.

With decades of first-hand experience in the outdoor industry, one thing became clear: premium outdoor gear is often priced far out of reach for the everyday adventurer. Unless you're in the industry or scoring insider deals, accessing high-quality, performance-ready gear and apparel can feel out of touch.

Superior Outdoor exists to bridge the gap — we aim to create premium, versatile clothing and gear built for real life in the outdoors, without the bloated price tags. From the trailheads to the lake days, sunrises to nights by the fire, we design gear that performs, feels good, and stays true to the wild spirit of the North.

Rooted in the North. Raised by the Wilderness.