This isn’t the whole story. It’s just the First Chapter.

Outdoor clothing prices have gotten out of hand. We started Superior Outdoor because we believe adventure shouldn’t come with a luxury price tag.

Every piece you pick up isn’t just clothing—it helps write the story for the future of this brand. Each order gets us one step closer to creating affordable, technical clothing and outerwear that performs in the wild without draining your wallet.

Join the journey. Be part of Chapter One.

  • Born and raised by the outdoor industry, our founder spent summers exploring the wild, remote corners of the Lake Superior shoreline and winters chasing powder across North America. That lifestyle —active, untamed, and deeply connected to the elements — is what shapes who we are. Rooted in the North. Raised by the Wilderness.

    About Us